© 2019 LIAN WARDROP

jazz and creative institute

Jazz and Creative Institute was a client logo and branding project I completed during my fellowship at Circa Design in Kalamazoo, Michigan.

process

Jazz and Creative Institute is a jazz institute that brings people together by fostering musical improvisation, creativity and growth. 

The Jazz & Creative Institute logo reflects the creativity, musicality and community fostered through learning Jazz music.

The mark interprets musical notation with friendly hand drawn forms. A pattern is formed by rectangles that follow the rhythmic phrase "Jazz and Creative Institute." It illustrates the way Jazz music brings people together in new and unexpected ways.


A cool blue reflects the level of educational excellence and qualified backgrounds instructors at Jazz & Creative Institute lead with.