Fun, vibrant and lively wine labels inspired by the Oaxacan culture and landscape in Mexico. Form exemplifies the impact that color has on spacial relationships within Oaxaca and these labels translate these relationships into a brand.
product / design / visual inspiration
Oax bottles are packaged in bags printed with textured colored photographs of the city. The brand is then revealed as a synthesis of the culture, atmosphere and mood of Oaxaca, Mexico.